THIS NOTICE DESCRIBES HOW MEDICAL INFORMATION ABOUT YOU MAY BE USED AND DISCLOSED AND HOW YOU CAN GET ACCESS TO THIS INFORMATION. PLEASE REVIEW IT CAREFULLY.
NüIQ Wellness Lounge is committed to protecting the privacy and confidentiality of your personal health information. This Notice of Privacy Practices (NPP) outlines how we collect, use, store, and disclose your protected health information (PHI) in compliance with the Health Insurance Portability and Accountability Act (HIPAA) and other applicable state and federal privacy laws. It also describes your rights regarding your health information and how you can exercise those rights.
By using our services, you consent to the collection, use, storage, and disclosure of your information as described in this notice.
1. Information We Collect
We collect both personal and health-related information to provide you with high-quality care and to improve your overall experience at NüIQ Wellness Lounge. The types of information we collect include, but are not limited to:
A. Personal Information
- Name, address, phone number, email address
- Date of birth, gender, and demographic information
- Emergency contact information
B. Health Information
- Medical history, current health conditions, and medications
- Treatment plans and progress notes
- Results from diagnostic tests, lab work, and other health-related services
- Allergies and sensitivities
C. Financial Information
- Insurance information
- Payment details, including credit card and billing information
D. Digital and Marketing Data
- We collect information through digital interactions, including: IP address and device information
- Website usage data and browsing activity
- Cookies and tracking technologies (e.g., Google Analytics, Meta Pixel) Location data (if enabled on your device)
- Social media engagement and advertising interactions (e.g., Meta, Google Ads, and other third-party platforms)
2. How We Collect Information
We collect information in the following ways:
- Direct Collection: When you fill out forms, schedule appointments, or communicate with us directly.
- Automated Technologies: Through tracking tools, cookies, and analytical software (e.g., Meta Pixel, Google Analytics) when you visit our website, open emails, or engage with our social media.
- Third Parties: We may receive information from third-party platforms such as social media, referral partners, and marketing agencies.
3. How We Use Your Information
We use your information to provide services, process payments, and improve our business operations. Specific uses include:
A. Treatment
- Providing medical treatment and care
- Consulting with other healthcare providers as needed
- Managing and coordinating care
B. Payment
- Processing payments for services and products
- Coordinating with insurance providers for billing and reimbursement
- Communicating with you about billing issues
C. Healthcare Operations
- Improving quality of care
- Managing business operations
- Staff training and performance monitoring
D. Marketing and Communication
We use your information to communicate with you about our services and offerings:
- Sending appointment reminders and follow-ups
- Providing updates about new treatments and promotions
- Conducting satisfaction surveys
- Targeted advertising through platforms like Meta, Google, and other third-party advertising networks
- Creating personalized content and offers based on your interests and activity
E. Compliance and Legal Obligations
- Complying with state and federal health regulations
- Responding to legal requests, subpoenas, and court orders
- Reporting to public health authorities when required by law
4. How We Store and Protect Your Information
We take reasonable measures to protect the security and confidentiality of your information. This includes:
- Electronic Storage: Your information is stored on secure electronic health record (EHR) systems protected by encryption and multi-factor authentication.
- Physical Storage: Any physical records are stored in secured areas with limited access. Access Controls: Only authorized personnel with a legitimate business need are permitted to access your information.
- Data Retention: We retain your health information for the period required by law or as necessary to provide you with services and meet regulatory requirements.
- Third-Party Security: We work with third-party service providers (e.g., Meta, Google) that follow industry best practices for data security and privacy.
5. How We Share Your Information
We may share your information in the following situations:
A. With Healthcare Providers
- To coordinate your care with other healthcare professionals
- For referrals or consultations with specialists
B. With Insurance Companies
- For payment and reimbursement purposes
- To verify coverage and benefits
C. With Business Associates
We work with trusted third parties that provide services on our behalf, including:
- Payment processing
- Appointment scheduling
- IT support and security
- Marketing and analytics (e.g., Meta, Google)
D. For Legal and Compliance Purposes
We may disclose information when required to do so by law, including:
- Public health reporting (e.g., infectious disease control)
- To comply with a court order or legal process
- To prevent or address fraud or abuse
E. For Marketing Purposes
We may share data with third-party advertising platforms (e.g., Meta, Google) to create targeted ad campaigns and personalized content. Your information is used in a way that complies with HIPAA guidelines for marketing communications.
6. Your Rights Regarding Your Information
You have the following rights under HIPAA and applicable privacy laws:
A. Right to Access
You have the right to request a copy of your health records and other personal information.
B. Right to Amend
You may request corrections to your health information if you believe it is inaccurate or incomplete.
C. Right to Restrict Use and Disclosure
You can request that we limit how your information is used or shared.
D. Right to Confidential Communication
You may request that we contact you through specific means or at a specific location.
E. Right to an Accounting of Disclosures
You can request a list of disclosures of your health information made for purposes other than treatment, payment, or healthcare operations.
F. Right to Withdraw Consent
You have the right to revoke any previously granted authorization for the use or disclosure of your health information, except when required by law.
7. Changes to This Notice
We reserve the right to modify this Notice of Privacy Practices at any time. Changes will apply to all information we maintain, including information collected before the changes were made. A copy of the revised notice will be available upon request and posted in our facility and on our website.
8. Complaints and Questions
If you believe your privacy rights have been violated or if you have any questions about this notice, please contact us at:
NüIQ Wellness Lounge
5450 Detroit Ave, Cleveland, Ohio 44102
216-377-1778
info@nuiqwellness.com
You also have the right to file a complaint with the U.S. Department of Health and Human Services. We will not retaliate against you for filing a complaint.
